Privacy Policy

Updated: April 1, 2024


1. Introduction.

This Privacy Policy describes how Innovista Medical Center (“IMC,” "we", or "us") collects, uses, and discloses the personal information we collect from our website and platforms (collectively, the “Platform”). This Privacy Policy is incorporated by reference into the Terms and Conditions (“Terms”). Any capitalized terms used and not defined in this Privacy Policy shall have the meaning given to them in the Terms. For purposes of this Privacy Policy, “personal information” means information that is linked or reasonably linkable to an identified or identifiable individual.


2. HIPAA Notice of Privacy Practices

Our Notice of Privacy Practices governs the information we collect that is covered by the Health Insurance Portability and Accountability Act of 1996 (“Protected Health Information” or “PHI”) – and describes how we may use or disclose your PHI, and what rights you have with respect to your PHI. This Privacy Policy does not apply to PHI.


3. What Kinds Of Personal Information We Collect.

Except as otherwise provided herein, we do not collect personal information unless you choose to provide it.

We may collect the following categories of personal information directly from you:

  • Personal and contact information, such as your name, address, location, telephone number, email address, birth date, race, and gender identity
  • Employment information, such as employer name and job title/position/classification
  • Health information, such as physical state of health (e.g., laboratory data and x-rays), disease state, medical records and history, and medical treatment or diagnosis
  • Transactional information, such as service details, purchase price, and date
  • Information you provide to us when you contact us through webforms on the Platform or via email
  • Other information you choose to provide

Like most websites, we may collect personal information indirectly from you via automated technologies. Please see the below for more information regarding our collection of personal information via automated technologies:

A. Cookies and Other Tracking Technologies. We collect information about visitors to the Platform using "cookies" and similar technology such as web beacons, web bugs, pixel tags, and so on. By using the Platform, you consent to the placement of cookies, beacons, and other similar technology in your browser and on emails in accordance with this Privacy Policy. The information collected in this manner may include IP address, browser characteristics, device IDs and characteristics, operating system version, language preferences, referring URLs, and information about the usage of our Platform.

This information helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize our Website according to your individual interests.
  • Speed up your searches.
  • Recognize you when you return to our Website.

You can refuse or accept cookies from the Platform at any time by activating the settings on your browser. You are always free to decline our cookies if your browser permits, but some parts of Platform may not work properly if you do. To find out more about cookies, visit

Our Platform does not respond to browser “Do Not Track” signals.

B. IP Addresses. The web server automatically collects the Internet Protocol (“IP”) address of the computers that access the Platform. An IP address is a number that is assigned to your computer when you access the Internet.


4. How We Use The Information We Collect.

We use the personal information we collect for the following:

  • Responding to and addressing your questions, requests, and concerns
  • Fulfilling orders and requests for products, services or information
  • Conducting research, analysis, and analytics regarding how the Platform is used
  • Communicating with you via the contact information you provide
  • Establishing and managing your accounts with us
  • Operating and improving the Platform
  • Protecting our and others’ interests, rights, and property
  • Complying with applicable legal requirements, such as tax and other government regulations and industry standards, contracts, and law enforcement requests
  • For any other purpose you request or otherwise with your permission

We will retain your information for as long as your account is active or as needed to provide the Platform to you, comply with our legal obligations, resolve disputes, and enforce our agreements. We may ask for your consent to collect, use, or share your personal information, such as when we are required to do so by law.

We may aggregate and/or de-identify data about users of our Platform and disclose it for any purpose, including for product and service development and improvement activities.


5. Personal Information We May Share With Third Parties.

We do not sell your personal information to any persons or organizations or share your personal information for targeted advertising purposes.

Communications. We may send emails to your email address to verify your account and for informational and operational purposes, such as account management, customer service, system maintenance, and other service-related purposes. We may also send you emails at the email address you provide to market our products and services to you. If you wish to no longer receive our marketing emails, you can opt out of our marketing emails using the link in the communication or by contacting us using the contact information below (Questions or Complaints). You understand and agree that you may continue to receive communications while we process your opt-out request, and you may also receive a communication confirming the receipt of your opt-out request.


6. Protecting Your Privacy.

We take steps in an effort to treat your personal information securely and in accordance with this Privacy Policy, including reasonable measures to safeguard the confidentiality, integrity, and availability of the personal information we handle. Unfortunately, the Internet cannot be guaranteed to be 100% secure, and we cannot ensure or warrant the security of any information you provide to us.


7. Miscellaneous.

A. Protecting Children's Privacy: We do not knowingly collect personal information from children under the age of 13 or knowingly allow such persons to use the Platform. The Platform is not directed and not intended to be used by children under the age of 13. If you are aware that we have collected personal information from a child under age 13, please let us know by contacting us and we will delete that information.

B. Links to Other Websites: The Platform may include links to other websites, many of which have their own privacy policies. Be sure to review the privacy policy on the website you're visiting, as our policies do not apply to external sites.

C. Privacy Policy Updates: We may need to update our privacy policy as technology changes and IMC evolves. If we make significant changes to the privacy policy, we will take reasonable steps to notify users of such updates to the Privacy Policy. Nevertheless, you should review the Privacy Policy from time to time to be sure you are aware of the most recent version.

D. Intended for U.S. Residents: The Platform is hosted in the United States and is intended for United States visitors. If you are visiting from outside the United States, note that United States laws may not provide the same level of protections as those in your own country. If you access our Platform from outside of the United States, you understand, consent, and agree that we may transfer your personal information to the United States. We may also process, share, transfer and store personal information on servers located in countries other than the United States.


Questions or Complaints.

If you have any questions or believe your privacy rights have been violated, you may contact us in writing at the following address: 814 Commerce Dr., Suite 110; Oak Brook, IL 60523. or by emailing us at